In the winter of 2016, sitting around the dinning table(my favourite spot to get work done) in Long Island, an idea of doing a photo shoot involving hot air balloon was being discussed and conceptualised right after I just completed shooting a collection of hats. Few months down the road in September we flew back to New York, we found our pilot and the balloon in New Jersey. We got everything materialised, after a couple of hours on the road, and the rest was history.
A collection of hats was conceptualised and shot against a plain background almost catalog-like but with a twist. The mood is dramatised by high lighting ratio to showcase the attitude instead of typical flat catalog even lighting. To complete the whole visual stimulation, smoke was carefully blew out by the model and the cracks on the body were later added in post editing.